Turning down a fairness-cream endorsement

In 2016 Sai Pallavi declined a reported ₹2 crore offer to endorse a fairness cream, saying she did not want to tell young people that their natural skin needed fixing. The decision was widely covered and became a reference point in debates on colourism in Indian advertising.

Summaries are paraphrased from public interviews. No verbatim quotes are reproduced.